Does my business really need a website?
We understand the reasons you might have for not having a website for your business “they are too expensive”, “I don’t know how to do it”, or “my business is big enough without one”.
In reality, with Simple Website Designs, getting a professional website for your business can be cost effective and we can make it so simple for you, remember not having a website is costing you time and money.
Did you know 81% of people research a business or service online prior to making a decision.
That’s more than 6 billion people searching for businesses online and yet, 46% of business owners who don't have a website list “The business doesn’t need one” as their Number 1 reason for not having a website.
Now we are not statisticians, but we can see that there is a lot of potential customers being missed out on.
Still not sure if your business needs a website? then read our 10 reasons why every business should have one.
1. Having a website will attract new customers to your business and make you more money
We like this statistic so much, we mention it twice and that 81% of people research a business online prior to making a purchase. If you don’t have a website, you have no chance at capturing a share of this market and your website can be available 24 hours a day, 7 days a week, 365 days a year, even when you’re not.
2. You Need a Digital Business Card
People spend, on average, over 20 hours online each week and over 4 hours every day on their mobile devices. So, if you want to be discovered where people are spending their time, it’s essential to have accurate information about your business available online.
A website acts like a digital business card for a business or company and people can reference it again and again for information such as contact information, location, services offered and more.
3. Add instant credibility to your business simply by having a website
Whether you believe or not it is a fact that 56% of people state that they will not trust a business without a website and having a good website instantly boosts your credibility as a legitimate business.
First impressions count, and websites allow you to make a very strong impression with a well designed introduction for your business and can be your number one tool for standing out in a crowd.
4. It is not as hard, or as expensive, as you think
Here at Simple Website Designs we realise that not everyone is, or wants to be, technical when it come to building a website and it is our aim to make the process quick and painless for you.
It can be very cost effective from as little as 199€ Euros and websites can offer a better return on investment than any other form of advertising. If you are planning to market your business, a website should be your first priority.
Over time the relatively low investment of getting a business website will pay dividends by driving you new customers and building your brand.
5. Having a website will end up saving you time
Whether you are writing emails, taking calls, or sending out proposals or just communicating with potential customers it all takes time. Your website can save you valuable time by providing answers to common customer questions and enquiries.
6. Your Competitors Probably Have One
While 36 percent of small businesses do not have their own website, 64 percent of them do. This means that the majority of small businesses do have a presence online, and it is likely that your competitors have a website that is appealing to people in your field.
So if you want to stay competitive within your business, it is important that your business has an online presence.
7. You can clearly showcase your products and services
You can show potential customers what they will get by displaying high-quality photography on your website.
You can also use your website design, along with images and videos, to give people a sense of what it feels like to enter or deal with your business.
Another thing you can do is publish important information about your products and services on your website to make sure you are attracting the right customers. For example, if you run a restaurant, you might want to mark any items on your menu that are gluten-free, or if it is child friendly etc.
8. You can display your best reviews and testimonials prominently on your website
Displaying your best reviews or testimonials prominently on your website is a great way to establish social proof and retain control of you business brand.
Also if your business has appeared in articles from newspapers or popular local blogs, you can also feature those.
9. Your website can attract new customers through Google
You may be happy with the current size of your business, but every company experiences customer turnover and to encourage continued success, you need to attract new customers, and one of the best ways to do this is by making yourself visible on Google.
Here at Simple Website Designs we offer SEO optimisation of your website which can help your business rank higher with Google for a variety of searches and attract a steady stream of new customers.
10. You can integrate your website with Google Maps so people can find you more easily
An embedded location map makes it easy for people who are not familiar with your area to find your business. This is particularly useful if you host a rental property as people can also see a street view as well as the local area and proximity to local attractions.
So, still not sure if you need a website for your business?
Hopefully, by now you have realised that the question is not “do I need a website for my business”, but “can I afford not to” if you want your business to continue thriving in the long term.
A website is one of the best investments any business can make in its future and sometimes simple is better.